Introduction to advocacy: basic steps for grassroots organizations

While conducting the “Development of Public Policies in the Youth Employment Field” training in Albania last year in April 2019, in the frame of Web4YES project, the 15 grass root organizations that participated expresed the need for some more guidance and support in running advocacy campaigns. Following the results of this training and the need expressed by the local organisations to have a guideline that can guide them step by step in better understanding the path towards formulation and implementation of an advocacy campaign, BBA decided to produce a simple tool that can hopefully help any grass root organization in the Western Balkan region to learn more on the basics of advocacy.

"Introduction to advocacy: basic steps for grassroots organizations" is a tool for all grass root civil society organizations and any individual that wants to engage in advocacy action. It seeks to provide a basic, clear and precise guideline that can help you plan, implement and evaluate a simple advocacy campaign. The direct targeted fields are youth employability and youth entrepreneurship, but the guide is structured in a way that it can address any topic of your interest and need.

Moreover, the guide will offer you concrete links where you can search for more in depth information if you want to advance in your advocacy endeavour. The guide is compiled as a collection of online available resources, mentioning each of them respectively, and providing you thus, also the references where you can explore more in depth for each tool and resource.

Find the PDF version in this link 

The European Union support for the project does not constitute an endorsement of the contents which reflects the views only of the authors, and the EU cannot be held responsible or any use which may be made of the information contained therein.


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